The Bright Side: Lemonheads x Breast Cancer Awareness Activation

ONSITE MANAGEMENT

This event brought together heritage candy brand Lemonheads and the National Breast Cancer Foundation at the Chillhouse spa in SoHo, New York for a walk on the “The Bright Side”, a wellness destination aimed to educate and empower women to prioritize their breast health. Attendees were treated to a range of thoughtful amenities provided by Lemonheads, including complementary manicures, personalized bracelets, an eye-catching photo booth, and a unique, Lemonhead-inspired pink lemonade mocktail station. Amongst these amazing activations, The National Breast Cancer Foundation shares educational materials from their dedicated booth inspiring attendees to prioritize their breast health, and also provided online resources to help educate women about breast self-exams and mammograms.